Automotive Electronics

Softing Automotive - Extended operative presence in the US with Muzafar Moshref

Softing Automotive is strategically extending its global sales team with Muzafar Moshref as Director Business Development for the North American market.

Muzafar Moshref joined Softing Automotive as the Director of Business Development for the North American market.

Muzafar graduated from Purdue University in 1998 and has been working in automotive industry throughout his professional career. Muzafar comes to Softing after a long and successful career in modelbased development tools, where he was managing multiple large accounts in both automotive and commercial vehicle markets.

“With the new regional representation we will give North American manufacturers and suppliers of automobiles, trucks and buses as well as mobile working machinery direct access to products and solutions from Softing Automotive.” says Dr. Peter Biermann, Managing Director of Softing Automotive.” Therefore we see our extend sales services as an important step in the further development of the US market with an experienced automotive business expert already well-established on the market”.

Softing has been active in the US since 2001 with its own offices (Softing North America Inc) in Livonia (MI) and Knoxville (TN, headquarter US). In extension to the industrial networks team the sales representation for the US Automotive sector is now being both consolidated and extended.  

Mr. Muzafar Moshref
Director Business Development USA

(734) 591-1198

Further information Softing Automotive USA

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Marion Menacher
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