New Managing Director at Softing Automotive

Haar near Munich, February 8, 2021 – René Schneider took over the management of Softing’s Automotive segment on January 1, 2021, and will strengthen the management of Softing Automotive Electronics GmbH and Softing Automotive Electronics (Kirchentellinsfurt) GmbH. 

René Schneider has been appointed the new Managing Director at Softing Automotive. He is based at the company’s headquarters in Haar near Munich (Germany). René Schneider has extensive experience in medium-sized and group-oriented companies in the automotive industry. Among other things, he was responsible for setting up a new location, sales and recruiting as Branch Manager and Business Development Manager at STAR Engineering GmbH. Furthermore, he headed up the expansion of the Automotive E/E Division at the AKKA Group. Most recently he was Regional Managing Director (Germany South East) in the Automotive, Space and Aerospace Division at AKKA Technologies.

“In René Schneider, we are pleased to have found an experienced automotive expert to take on the position of Managing Director. Mr. Schneider has diverse experience especially in the optimization of development organizations as well as in the expansion of promising business areas, among others in the field of electrics/electronics. He is very well networked in the automotive industry and will successfully drive forward the strategies of Softing Automotive,” says Dr. Wolfgang Trier, Chairman of the Board at Softing AG.

“I am really looking forward to my new task and to be able to make a difference together with colleagues and develop new solutions for our customers. Softing has an extensive Automotive segment portfolio and has been established on the market for decades now. I see my main task in continuing to drive the success story forward and, together with the Softing team, to master the challenges ahead,” says René Schneider.

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