Automotive Electronics

Softing Automotive has great expectations of expanded sales on the US market

Softing Automotive Electronics GmbH is extending its operative presence in the US with sales partner Logena Automotive LLC, Center Valley, Pennsylvania. The two companies will be extending their joint activities on the North American market with Softing Automotive diagnostic solutions, measurement technology and test systems.

Softing Automotive has great expectations of expanded sales on the US market

Softing Automotive is strategically extending its global distributor network and is proud to announce its partnership with Logena Automotive LLC. New sales partner Logena will give North American manufacturers and suppliers of automobiles, trucks and buses as well as mobile working machinery and stationary diesel generators direct access to products and solutions from Softing Automotive.  

“We see our new partnership with Logena as being an important step in the further development of the US market with an experienced partner already well-established on the market,” says Peter Biermann, Managing Director of Softing Automotive Electronics GmbH.  

Softing has been active in the US since 2001 with its own subsidiary (Softing North America Inc) in Massachusetts which tends to focus on the Industrial Automation sector. With Logena Automotive LLC, the operative sales and distribution network for the US Automotive sector is now being both consolidated and extended.

General company information on Softing:  

Softing AG is a management holding company based in Haar near Munich, Germany. The company is divided into the two segments “Automotive Electronics” and “Industrial Automation”.  

With its core areas of expertise, diagnostics, measuring and testing, the Automotive Electronics segment is all about key technologies in automotive electronics. Softing is a specialist for the entire lifecycle of ECUs and systems, from engineering through manufacturing to after-sales service. The portfolio comprises hardware and software products, customized solutions as well as consulting and engineering services on site.  

Softing Automotive Electronics sets great store by standardization in all its engineering activities which is why the company is an active member of the important standardization committees in automotive electronics, such as ASAM and ISO.  

Short portrait of Logena:

Logena Automotive is specialized in the development and integration of embedded software and hardware applications for the automotive industry. Our customers, OEMs and leading automotive system suppliers, can rely on our expert knowledge in the field of programming body controllers, multiplex systems, cockpit and dashboard HMI systems and all other types of embedded systems. We support our customers from the introduction and implementation of these systems and offer them turn key projects for the integration of these systems in vehicles.

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